Tuesday, 6 December 2011

Puss in Boots Youtube Campaign

Puss in Boots

Hi there! Recently I was searching youtube and found the Puss in Boots Channel. It's full of the normal trailers but then I noticed this video:

Thursday, 1 December 2011

The Man Your Man Could Smell Like by Old Spice

The man your men could smell like

Hi there! I've hard about Old Spice? Hahaha, off course you did! Their commercial series named "The man your man could smell like" by Wieden+Kenedy just transformed a brand seen as cheap to something much better. This is the power of Virals, or in the words of Faris Yakob "Media that's awesome." 

Thursday, 24 November 2011

The Most Interesting Man in the World by Dos Equis

the most interesting man in the world by dos equis

Hi there! What an incredible campaign from Dos Equis! The most incredible man in the world not only is smart and funny as it made an incredible Buzz on the web. Till today is easy to find images made by fans using the character interpreted by Jonathan Goldsmith

Enough talking, I will leave you with some of their ads:

Friday, 18 November 2011

What is Marketing about?

The real meaning of marketing.

Hi there! This time I will try to tell you something that university failed to teach me and so I had to understand it by my own. What is the real meaning of marketing? What is the principal marketing objective?

Monday, 14 November 2011

4 Incredible Trend Watch Tools

Hi there! So I think it's time to show you some great tools to keep an eye on what is hot on the Web. Trend Watch some may call. 

Why do you need to keep an eye to what is generating Buzz? For two simple reasons: 

- It's one of the ways to create high engaging social media posts/tweets;
- It's a powerful tool to understand your consumer.

Saturday, 5 November 2011

Search Funnel: keywords that Matter

Hi there! Since last week I've been digging into the adwords search funnel to discover ways that it can help me improve some cpc campaigns, while helping me to search for keywords.
Basically the Search Funnel is a simple way to target your customers not by their location nor language, but by the purchase stage that they are at the moment.

There are a lot of different theories about this method. In this article I will talk about the simpler one where the funnel have three stages ( Awareness, Research & Comparison and Buying).

Friday, 21 October 2011

Social Media 101

Hi there, so now let's talk about a little bit about the steps you should take to make a buzz blasting social media strategy plan. Note that these steps come from several websites and opinions I came across on the internet and magazines.

Social media is a new medium where for it's special characteristics, talked before on "Why Social Media?", gained a growing importance on any market plan. In my opinion, it can bring more return than paid search and banners that you can spread over the web. When well worked it can even bring you some ambassadors for your Brand.